Nicolas Delmouly

French, 100% self-taught. Based between France and Morocco, French billing entity. I build my own tools (SEO crawler, CRM, marketplace), run Google Ads campaigns at ROAS x15-x20, and manage international SEO across all Latin-script languages and Arabic.

Developer Google Ads Expert SEO Expert
Nicolas Delmouly — Developer, Google Ads Expert, SEO Expert

Clients & projects, among others

Decathlon Adidas LG Yves Rocher Marjane Mall Electroplanet Hyatt Place Planète Grandes Écoles Mister Prépa Soudure.pro Le-Coran.com analyse-seo.net
Background

Project by project

A self-taught path, built project by project.

100% self-taught. First web project at 14: a social network for his school.

Built Le-Coran.com at 17. The site would reach 17 million visits per year.

Built the Soudure.pro website at 17 and managed the entire digital strategy. The company would accumulate €22.3M in revenue.

Moved abroad at 19 to pursue international opportunities.

Founded EnergieDin at 21. The agency grew to 15 employees before being refocused on a leaner, more expert team augmented by AI.

Guest speaker at universities and business schools (Universiapolis / ISIAM, Startup Grind, among others).

Today: 10 team members, 150+ sites managed, clients including Decathlon, Adidas, LG, Yves Rocher.

The numbers

Facts. No storytelling.

Every number below is documented, verifiable, and refers to an individual project — not a cumulative total.

€22.3M
Revenue generated — Soudure.pro

Pure player welding e-commerce. Website built and full digital strategy managed (SEO, paid search, redesigns) from 2013 to 2024. Company sold while still growing.

17M
Visits/year — Le-Coran.com

Quran reading/listening web app. Built alone at 17 in 2013. Global French-speaking audience.

x15 — x20
Google Ads ROAS

On e-commerce projects with hundreds of thousands of euros in annual ad spend.

150+
Sites managed

Dedicated server: 128 GB RAM, 48 cores. LiteSpeed Enterprise, Redis, cPanel/WHM.

€110,000+
Distributed — CharityConnect

16 children supported from middle school through graduation. France, Morocco, Senegal, Palestine.

Skills

Three pillars, in this order

Often mislabeled as "just an SEO". In reality, a rare profile combining development, paid search and organic search.

01

Developer

PHP, JavaScript, web apps built from scratch. SEO crawler with 20 API endpoints and 150+ metrics/page. Custom CRM. Multi-country marketplace. Le-Coran.com (17M visits). This is my foundation: I build, I don't delegate.

PHP JavaScript MySQL HTML/CSS REST API
Learn more →
02

Google Ads Expert (SEA)

Google Partner Premier. ROAS x15-x20 on e-commerce. Google Ads automation scripts (multi-level filters). Manual CPC mastery. Before every engagement, a free feasibility study: real demand analysis, intent-based keyword filtering, rigorous exclusion lists by category, technical site audit, competitive analysis, seasonality, CPC estimation. If the potential isn't there, I say so. I audit before spending.

Search Shopping PMax Scripts Manual CPC
Learn more →
03

SEO Expert

QASEO certified (SEO Camp) and iXLabs (Peyronnet). International SEO in production across all Latin-script languages and Arabic, with hreflang. Proprietary crawler with PageRank algorithm. 17M organic visits. SEO is a skill, not an identity.

QASEO iXLabs Hreflang PageRank Crawl Arabic
Learn more →
References

What I did for these brands

Decathlon

SEO and Google Ads (paid search)

Adidas

E-commerce website built on PrestaShop, hosting, product management, automated Aramex shipping integration

LG

SEO

Yves Rocher

Google Ads consultant (paid search)

Marjane Mall

SEO

Electroplanet

SEO

Hyatt Place

Google Ads (paid search)

Planète Grandes Écoles

Website creation and SEO

Mister Prépa

Website creation and SEO

Projects

What I've built

Concrete, measurable projects, built from scratch.

Custom CRM

Replaces Axonaut — In production, 30+ active users

Enterprise CRM built from scratch in PHP (~100,000 lines of code). 55+ modules, 186 database tables, 152 dynamic fields (EAV engine), 49 AJAX handlers, 10 automated crons. Drag & drop multi-cycle Kanban, automated workflows with bidirectional transitions, automatic NRP system (phone follow-up), multi-salesperson calendar, parallel administrative files (7 types), electronic invoicing (Factur-X/Chorus Pro), electronic signature (Yousign), executive dashboard with real-time KPIs. Integrations: Aircall (VoIP + transcription), Google Gemini (AI image generation), Google Ads, Meta Ads, Google Maps. Triple-persistence UTM tracking (session + cookie + localStorage). 7-step tablet-optimized wizard for field studies.

PHP MySQL REST API EAV Aircall Gemini AI Yousign Factur-X

Le-Coran.com

17M visits/year — Created in 2013 at age 17

Quran reading/listening web app in French, Arabic, and phonetic. Browse by surah/juz/hizb, search, PDF/MP3 downloads, member area, day/night mode. Worldwide French-speaking audience.

PHP MySQL WebApp AdSense Refinery89

Soudure.pro

€22.3M cumulative revenue — 2013-2024 (11 years)

Welding e-commerce specialist, pure player. Website built and full digital strategy managed from day one (SEO, paid search, redesigns, content). Started in a basement, grew to 2 warehouses. Company sold while still growing, still maintained by the buyer.

PrestaShop SEO Google Ads E-commerce

analyse-seo.net

Proprietary SEO crawler + GEO module — Built solo in PHP

150+ metrics per page, 100K simultaneous pages, 20 threads. Proprietary weighted PageRank (link position, depth, anchors, entropy). Native Search Console integration (25K URL batches), Cloudflare Analytics and Ahrefs. Duplicate content detection, hreflang, zombie/orphan pages, intent clustering. GEO module: visibility tracking across 6 generative AI platforms (ChatGPT, Gemini, Perplexity, Claude, Copilot, AI Overviews) with competitive benchmarking and source reverse engineering. ROI-prioritized action plan. 20 API endpoints.

PHP API Crawl PageRank GEO AI

EventPrest.com

Multi-country event marketplace

16 vendor categories. Built-in messaging, booking system, verified reviews. Multi-country (FR, BE, CH, UK) and multi-language (FR, EN, DE, NL).

PHP Marketplace Multi-language

top-welding.com

International e-commerce SEO — Multi-country, Latin scripts

International versions across 6+ countries: tuttosaldatura (IT), todasoldadura (ES), top-welding (DE, AT, BE, NL, Scandinavia). SEO and management for an e-commerce client. Hreflang in production, multi-currency (EUR, DKK, SEK), multi-language (DE, IT, ES, EN).

International SEO Hreflang WooCommerce Multi-country

EnergieDin

Digital agency — Founded 2018 — 10 employees

Website creation, SEO, Google Ads, digital strategy for French SMEs. All industries: e-commerce, real estate, law firms, medical, construction. Google Partner Premier.

Agency Google Partner Multi-sector
Press

Media coverage

L'Économiste

SEO as the best solution to increase business profitability
TelQuel

A Morocco-based SEO agency defines ROI-driven Google ranking
Les Eco

SEO remains essential for webmarketing in Morocco
CFCIM

All the secrets of web referencing — French Chamber of Commerce in Morocco
Planète Grandes Écoles

Meet Nicolas Delmouly, a CEO at 21 with 15 employees
Ecoles-Commerce.com

How to create a digital marketing agency and grow it from scratch
Vivre Maroc

Starting a business in Morocco in 2025: the inspiring story of Nicolas Delmouly
Startup Grind Agadir

Keynote speaker — Succeeding in web development and SEO business
Certifications

Professional credentials

G Google Partner Premier (Morocco)
Q QASEO — SEO Camp
iX iXLabs (Sylvain & Guillaume Peyronnet)
Tech stack

Technologies

PHP JavaScript HTML/CSS MySQL LiteSpeed Redis cPanel/WHM Cloudflare PrestaShop WordPress WooCommerce Google Analytics GTM Google Ads
Client reviews

What EnergieDin clients say

4.7/5 — 115 reviews — Google Maps 5/5 — 69 reviews — Google Maps 5/5 — 28 reviews — Sortlist

212 verified reviews across 3 platforms

Impact

Beyond business

CharityConnect

Non-profit (formerly Tessy BZH) — 1 employee

Education (16 children supported from middle school through graduation), food aid (556 food parcels during 2020 lockdown), crisis response: €40K lockdown 2020, €35K Morocco earthquake 2023, €35K+ Gaza 2026. France, Mayotte, Morocco, Senegal, Palestine.

€110,000+ distributed — 1,029 donors

ASRAM Rugby

Vice-president — Ait Melloul Rugby Club

Only club from Southern Morocco in League 1. Excellence Division, Throne Cup. Competes with century-old clubs on 10-20x smaller budgets. Women's team, 2nd-ranked academy nationally.

Lead sponsor
Philosophy

How I work

A good collaborator augmented by AI does the work of 10. I refocused the agency on its core strengths with a leaner, more expert team augmented by AI. And I systematically run feasibility studies before signing a client.
  • ROI-driven: every action must generate more than it costs
  • Free, honest feasibility study before signing any client — if the potential isn't there, I say so
  • Factual, concrete, modest — the work speaks for itself
  • Zero debt, office and apartment bought cash — financial stability
  • Refocused on core expertise with a leaner, more skilled team augmented by AI

Have a project? Let's talk.

I respond personally. No sales rep, no 15-field form.

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