Google Partner Premier. I manage Google Ads campaigns with annual ad budgets of several hundred thousand euros. My approach: audit before spending. Every euro must generate more than it costs.
Before every engagement, I run a complete feasibility study — for free. If the potential isn't there, I say so.
Google Keyword Planner extraction. Intent-based keyword filtering — only queries revealing purchase intent. Elimination of informational, educational, and job-seeking queries.
120+ negative keywords in 13 categories: free/download, documentation/training, employment/HR, price/comparison, third-party brands, technical/installation, etc. Without this, 80% of budget is wasted.
Load time (TTFB), hreflang, structure, Quality Score potential. A slow site increases CPC by 15-30%. I fix before launching.
Competitor mapping in PPC and SEO. Identifying untapped segments and saturation levels.
Month-by-month search volume analysis. Real CPC estimates (low + high). Budget recommendations per phase.
GO or NO-GO. If the data doesn't show sufficient opportunity, I'd rather say so than propose a service I'm not convinced will succeed.
I don't launch campaigns on a site that isn't ready. Optimization comes before spending.
Competitor benchmarking, UX audit, conversion rate optimization BEFORE launching campaigns. Changes implemented by my team — not just recommendations. An optimized site converts 2-5x more at the same budget.
Full tracking setup: conversion rate, cost per conversion, value/cost ratio for e-commerce. Without tracking, no optimization is possible.
Keyword scoring, indicator tracking, competitive monitoring, regular optimization. Daily budget management. Transparent reporting.
Manual CPC mastery. Structure by intent. Exact, phrase and controlled broad match. Responsive ads with A/B testing.
Optimized product feeds. Segmentation by margin and performance. Multi-country feed management.
Custom Google Ads scripts: multi-level filters, budget alerts, automated reports, bid adjustments by hour/day/device.
SEO + Google Ads
Google Ads consultant
Google Ads
Google Ads + SEO (11 years, 22.3M revenue)
I respond personally. No sales rep, no 15-field form.